Look Mate adventure began life as two lists made by Vahan and his brother Vahagn in a London coffee shop. One was a list of people they wanted to work with, the other was a list of things they felt passionately about. In an unconventional twist on the normal business idea, they started by looking at products that would marry the two lists together and settled on what we now know as the distinctive Look Mate socks.
The aim behind Look Mate has always been to work with aspiring creatives to bring a product that cuts above the rest in delivering a high quality everyday item. The designs used are by anyone from furniture designers to visual artists. They are then produced by a father-daughter team in Vahan’s hometown in Armenia, incorporating quality into the company’s DNA from day one. Lastly, the socks are tested time and time again until perfection is reached.
When you purchase Look Mate socks, then, you are purchasing a lifestyle. You are making a statement about how you prioritise fashion and functionality. You believe style is a combination of the many elements of an outfit and that paying attention to the small things can complete the look. The most discreet detail, the flash of the colour, the pattern of your socks, can be the most important. It can spark a conversation. It can make a connection or even It could take you on your next adventure.
The team at Look Mate may have started in an unusual way but their success has not been unusual at all, as the company deservedly goes from strength to strength, the result being a product that fulfills the brief as originally stated and one that the brothers are extremely proud of.