"Create less. Create the best." was the mantra when we approached the Parle Cotton collection. We distilled it down to two ingredients, the yarn which the collection is made of and the colours. As a result, we have a simple, timeless and high-quality product.

Designed with five star luxury in mind, and applying the meticulous craftsmanship of our second-generation sock makers in Armenia, this new knee high sock collection is made from the finest pearle cotton which has been twisted and mercerised to enhance fit and comfort. Mercerisation is a process which increases lustre in the fabric, meaning the pearle cotton collection is pure opulence. Ribbed weaving adds not only texture, but also added support and warmth for the unruly British weather. The socks are also hand finished with hand-linked toes and feature a discreet Look Mate London logo.

It is because of this material that each pair of Look Mate London pearle cotton socks has a silky feel and pearly shine to them. The on-trend colours have been chosen specifically to reflect the sartorial needs of the modern gentleman. Available in a longer length style and in five colours – Deep Burgundy, Amber Yellow, Pink Panther, Purple Rain and London Town Red – there is a colour to suit every gentleman, every day of the working week.

The social aspect.

While we make products for creators, the boundary-pushers, the movers and the shakers we also belive Pearle Cotton socks should be a help for those less privileged.

That is why we partnered with Draycott Hotel by Mantis to launch an exciting and ambitious new initiative – Socks for Socks. A scheme, in support of homeless charities. Every pair of our new luxury Pearle Cotton socks purchased at The Draycott Hotel one pair will be donated those sleeping rough.